Day 1.
Evolving Consumption and Brand Expectations
Presented by
John Campbell ’98
Senior Vice President, Entertainment and Streaming Solutions, Disney Advertising
16th May
2025
Session
Marketing
Introduction
As consumer viewing habits continue to evolve so do CMO’s expectations. In this session, we will take a deep dive into what we are hearing from brand marketers. Where they are focused, what drives their business, how media companies have evolved and the winning formula for success for both their consumers and our viewers.
“Leadership is listening more than you speak, empowering people to run their business and
building a winning strategy by building an inclusive team. ”
Speaker
John Campbell is Senior Vice President, Entertainment and Streaming Solutions at Disney Advertising, where he oversees Entertainment Solutions, Streaming Solutions, Integrated Marketing, Multicultural and Inclusion Solutions, and the Disney Creative Works teams. Campbell’s teams focus developing strategic, client-first multiplatform solutions, creating unique and custom opportunities for clients across Disney’s portfolio...
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